Marketing jobs are usually tough and not easy to obtain. If you want to succeed in this field, you have to combine your creative and analytical self. Marketing resumes should demonstrate a candidate’s credentials in the best way and highlight the value he/she can bring to the company. Your resume has to prove that you get results and portray you as someone who is marketing savvy. Besides, marketing resumes need to show selling abilities. Apart from selling a product or service, you are also selling yourself. By effectively providing your sales and marketing success, you can get a new position.
What skills are marketing employers looking for and what to include on marketing resumes? Interpersonal and strong communication skills are essential for marketers. Marketing jobs are all about communicating information and messages clearly and creating effective communications with customers, clients and colleagues. You should also be able to influence and persuade people. Being a marketing specialist means you must possess strong numeracy and analytical skills. But if you’re involved in advertising campaigns, for instance, you should also demonstrate your creative flair and imagination. Excellent organizational and planning skills are common to all marketers, no matter what field they are in. Developing marketing strategies or integrated campaigns requires good time management skills. Some employers may look for candidates with specific IT and web-skills, since digital market is becoming more important in terms of building relationships with customers.
The key is not only to include these skills on marketing resumes, but also to possess most of them. There are some marketing jobs that require specific marketing skills in addition to those listed above. For example, those who want to make a career in automotive or pharmaceutical industries, may need a degree that is relevant to the position they would like to apply. Similarly, if you want to get a job in direct marketing, a statistical background will always be beneficial.
If you’re really serious about developing a career in the marketing field, you have to take some steps in order to boost your progression. Gain as much experience as you can by getting involved in different marketing activities. It’s true that nowadays those specialists with deeper understanding of marketing will succeed and move further. Make sure you get professional qualifications. Finally, with the competition being tough and employers becoming more selective and demanding, only highly qualified candidates have an advantage over other applicants.